During my internship at TATA Digital, I designed and optimized empty state animations using Rive, exploring its capabilities to create lightweight, high-performance assets. Starting from scratch, I developed an efficient workflow that significantly reduced file sizes while maintaining quality. The initiative was well received and appreciated by the team and leadership.
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3D Animation
As a self-initiated project, I designed a set of eight icons inspired by Google's visual language, each representing a United Nations Sustainable Development Goal (SDG). This project combines meaningful storytelling with modern icon design, reflecting my passion for purposeful and impactful visual communication. more.....
I designed the logo for IITB Trust Lab, featuring a shield-inspired form and floral motif that symbolize trust, connection, and growth. Created with versatility in mind, the identity adapts across various applications and was recognized among the Best Logos.
During my internship at TATA Digital, I had the incredible opportunity to contribute to one of India's premier e-commerce super apps, TATA Neu. In my role as a motion graphics and visual designer, I was tasked with creating numerous 3D models for category icons used within the application. The challenge was to craft realistic 3D models that could be rendered to align with their specific visual requirements. This experience was truly enriching, and it allowed me to be part of a remarkable project. To view a selection of my 3D models and learn more about my internship journey, please visit my Internship page. Read more......
During my internship at TATA Digital, I had the opportunity to contribute my ideas to the development of a new feature called "Search Loaded." I'm proud to say that my ideas received approval and are slated for implementation in the upcoming days. This experience has been a significant and positive achievement during my internship, and I'm excited to showcase it in my portfolio.
Dot Loader
Gradient Loader
Elastic Loader
Final Approved
Full Page Dark
Full Page White
Widget Tab - Dark
Widget Tab - White
Dialogue Tab - Dark
Dialogue Tab - White
In my free time, I enjoy exploring various technical possibilities. I created a simple interactive simulation that responds to the direction of the cursor. As I delved deeper into this exploration, I had the opportunity to adapt the same interactive concept for TATA Neu Pass, where it responds to cursor movement.
Later, I extended this exploration to the realm of mobile devices, this time incorporating gyroscopic inputs. Developers had to link the directional inputs from the x and y axes to the simulation. With this setup, TATA Neu Pass could now interact based on the gyroscope sensor input, providing an entirely different and engaging user experience.
Introducing the EASE project: a groundbreaking prototype enhancing application functionality in mixed reality (MR). Designed for users like video editor Akash, EASE enables seamless transitions between immersive headset experiences and real-time workspaces. This page provides an in-depth exploration of EASE's features tailored to address user frustrations and needs. By integrating with real-time software and ensuring consistent backup on physical screens, EASE enhances productivity and usability in the MR space. Its core concept bridges the gap between virtual and real worlds, offering uninterrupted user experiences across diverse devices. Read more...
My shots
Pakkad is an animated short film that I created as part of an assignment. With a duration of 1.37 seconds, the task assigned to our class was to collaborate on a single chase scene for the film, using a medium of our choice. I have a passion for working in 3D animation, so I took the lead in crafting the 3D elements for this project. The shot featured in the clip was entirely animated by me. Additionally, I played a key role in the collaborative effort on the background design as part of the team.
My shots
"Keer" is a collaborative animated short film. It tells the touching story of an elderly woman who eagerly awaits her daughter's return, facing loneliness with her only companion, a pet crow. The film explores the emotional rollercoaster between them, ultimately highlighting the enduring power of love and family bonds
This interactive animation was created using RIVE. The concept behind it is to enhance folder security by providing a clear visual indication to users that a folder is secure and should not be opened without authorization. When a user interacts with the secure folder, a delightful animation is triggered: a dog emerges from the folder icon and playfully barks. This engaging feature not only reinforces the idea of security but also contributes to an enjoyable user experience.
Thumbnail layout with secure folder
Thumbnail layout with barking dog animation
You are watching Hippe, an animated cat brought to life through the captivating magic of Rive. With your mouse cursor, you can engage with Hippe in a lifelike manner, feeding her delicious virtual treats to keep her content and delighted. This interactive experience, powered by Rive, offers a unique sense of connection and immersion, making web design a truly captivating art form. Explore and enjoy the playful world of Hippe as we push the boundaries of web interactivity.
Charcoal Art
Colour Pencil Art
Charcoal Art
I'm Siva M U,
A Motion Graphics Designer at Juspay, focused on creating meaningful visual experiences through motion, UI, and 3D design. From animation studios to digital products, I enjoy turning ideas into polished, engaging, and impactful visuals.
Role: Motion Graphics Designer (2D & 3D)
Juspay Technologies Private Limited, Bengaluru [Oct 2024 - Present]
Work type: Marketing Videos, Lotties, Interactive animations, Social Media Posts, Micro animations
Role: 2D Character Animator
Cosmos Maya Digital Studios, Mumbai. [Jul 2019 - Jan 2021]
Projects : Animation TV Series ( Titoo, Bhagam Bhag, Dabbang )
Role: Motion Graphics and visual Designer
TATA Digital, Mumbai. [May 2023 - June 2023]
Project : E-Commerce Application ( TATA Neu App )
M.Des Animation Design, IDC School of Design, IIT Bombay. ( 2022 - 2024 )
B.Tech Information Technology, Anand Institute of Higher Technology, Chennai. ( 2014 -2018 )
HSC Computer Science. Seventh day Adventist Matriculation Higher Secondary School, Kanyakumari. ( 2013 -2014 )
Foundation in UX
Introduction to Augmented Reality and AR core
What is Metaverse
Built AR app using Unity and Vuforia